Scientifically speaking, this is loss aversion. People read doom articles because the fear of loss is twice as strong as gain. Maybe set your sights on people who have half the following or re-frame your search.
I turn to science for uplifting news - what works, what's next, what we now know. Sociology lags far behind science - decades behind. Many science writers are wildly popular. Maybe that's the hope you're looking for.