Ronan Cray
1 min readNov 10, 2022

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I hear you. I lived in the post-Soviet Union where there was one refrigerator, one car, one of everything, most of which was poorly made. It's a slippery slope between excess and a lack of competition. But...
Lately I find myself disgusted by parking lots, hundreds of cars where no two are alike. To me, this is just as disgusting as the Soviet model, on the opposite end of the spectrum. So much waste! So unnecessary! They all serve the same function, on the same roads, under the same speed limits. Surely there is an optimal model.
Who tells us what is necessary? I'm not advocating for authority but for prudence. Government could help, through banning spurious imports, but it would be a mistake to rely on them. Instead I would request those with decision making power - purchasing agents, marketing firms, corporate orders. Even that's not enough.
Sadly, this voluntary approach parallels climate change action, which has proven ineffective so far.
If we do nothing, we will soon resort to triage where direct authority becomes necessary. At that point we've already lost.

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Ronan Cray
Ronan Cray

Written by Ronan Cray

Ronan Cray moved away from New York City to live in New Zealand. Author of horror novels Red Sand and Dust Eaters, he finds non-fiction more terrifying.

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