AI Marketing: The Next Great Leap

Reactive marketing can now customize to individual viewers.

AI image created by author with Magic Media on Canva

Imagine you’re scrolling through a feed. An electronic ad comes up with an image you stop for. Next to the product, a golden retriever leaps after a frisbee in front of a red tent. You love dogs! You play frisbee with your golden retriever every weekend when the two of you go camping… in your red tent.

You click the link, turning to your friend to ask if they’ve seen it. “No,” she says. “But I saw the one with a cat curled up on the couch next to to Pride and Prejudice. It was so cute!”

The truth is, you will never see the cat ad because we know you’re a dog person. We made that ad just for you. How?

AI now allows us to produce custom images for every banner ad to every person using the internet. Simply by using cookies and data points gleaned from social media, we can instantly tailor an image that you’re certain to find appealing.

Pretty soon, you may notice that every brand has some version of a dog and a campground in the image. Or a location you just visited. Or a setting you just featured on your feed. Or your preference for blondes.

If this sounds far-fetched, it’s not. You’ve already seen it if you live in London:

This is Awkward